A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few logical reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of the ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a browse an identical or similar mark as yours will see that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. Method to party is placed on notice to find a new and different mark. With such notice, registering your mark prevents a conflict in earth.
Social media is a fabulous resource for some businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Comprehend the venue’s policies for facts. However, I realize that this complain to a social media site of this wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership of the subject designer. A trademark registration gives compelling proof of brand rights.
Registering your mark shows a persistence for your brand and shows buyers that commitment. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are the same or in order to other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) of a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name that is identical or similar with your trademark renewal online.
Trademark registration can are as long as you continue utilizing the mark in commerce. Or even some firms that have registered trademarks which can be over 100 years old.
Trademark registration may not necessarily for every business. However, there a lot of compelling reasons for protecting your brand just as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.